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How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity, by Fiona Humberstone
Get Free Ebook How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity, by Fiona Humberstone
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From the Inside Flap
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs. We'll examine how to pull all of these elements together to create a remarkable and cohesive design that you can be proud of. I'll encourage you to think big about your business so that you develop the focus and vision to brief a designer with confidence, or feel able to create your own identity. Once you understand the principles behind styling a brand, there is no reason why you can t create something extraordinary for your business. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you work. Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book.
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About the Author
Fiona Humberstone has been styling brands, creating websites and running workshops since 2000. An exacting Creative Director and commercially-minded entrepreneur, Fiona brings clarity and possibility to every project she works on. Having founded, grown and sold one of the UK s most successful brand styling companies, Fiona now works as a freelance Creative Director for branding projects and consults for design agencies who want to sell more creative work. Fiona partners with leading industry experts to run game-changing courses both online and around the world and is available for speaking engagements. Find out more at fionahumberstone.com and thebrand-stylist.com.
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Product details
Paperback: 208 pages
Publisher: Copper Beech Press (May 11, 2015)
Language: English
ISBN-10: 0956454534
ISBN-13: 978-0956454539
Product Dimensions:
7.4 x 0.7 x 9.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
61 customer reviews
Amazon Best Sellers Rank:
#16,490 in Books (See Top 100 in Books)
Beautiful book! I loved how the author explained, step by step, how to determine what your brand identity should be for maximum effectiveness with your target market. REALLY helpful book. Just the right length. It struck a good balance between delivering great information and not being overwhelming. Would be excellent for any solo-preneur or small business who wants to establish their own brand identity, but it would also be a good book for those who might still end up hiring a designer. It's an excellent place to start, for sure, and I give it my highest recommendation.
I love this book. Not only are the case studies featured and photography on point, but as a budding brander it really gives you concrete knowledge and strategies to elevate your brand. Great for professional creatives to explore or for a business owner who wants to take greater control over the creative process.
LOVE LOVE LOVE this book!!! If you are looking for a book that explains branding, logo design, and how to understand the psychology and ideas behind it all, this is the one! I love this book and Fiona does such an amazing job explaining it all.
After struggling to brand my small business on a budget, I found the Brand Stylist website. The free information is great but I didn't really clarify my vision & have a clear idea until I read this book.It's filled with helpful insight & beautiful examples. I was able to develop clear design style guidelines for a graphic designer. It reduced the cost & the amount of time to complete the design.
Beautiful book with tons of gorgeous graphics! I've looked at some of her design samples and pondered on the styling concepts for inspiration with my graphic design work and this book hasn't failed me. I've always walked away with some cool idea. It's not one of the most hardcore books in the area but does go a bit deeper than you might expect in a way. So thoroughly recommend!
What a beautiful and stylish experience! After reading this book, I realized that even if you're not styling a brand right now, you really should! I ordered "Style Your Brand" because I'm building my dreams into my contribution to society, which requires me to attend to the business end of things, like building a brand. But I soon learned skills that went far beyond business and addressed how I view myself, how I move in the world and what I communicate unawares to others about myself. I have become more consistent, more focused in both my business and my life, and I feel more confident in my decisions. Ms. Humberstone also has a treasure trove of resources in the back of the book to further deepen the lessons. This book is my new go-to.
Really great branding and reference book. I would recommend to anyone starting a brand or working with brands. Has useful info, nice layout design, easy read
I began implementing Humberstone's advice right away in my business. Using seasonal personalities, Humberstone guides the reader and business owner in developing a framework for their brand identity within which make creative choices. The layout is lovely. It is a delight to read and use.
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